Summer Surf Campaign
The Surf Life Saving Summer Campaign has officially been launched to ignite support for the great work our lifesavers do.
The campaign, featuring the iconic Noisework’s track Touch calls on the Australian community to support our 100+ year old charity.
The campaign is fronted by Ironman legend Trevor Hendy who is calling on all Australians to understand the importance of community support for the Surf Life Saving movement.
“This is a great campaign for a great organisation. We are the face of Australia’s beaches, yet we are a charity that provides a valuable service to millions of people each year on and off the beach at no cost," Mr Hendy said.
Since its beginnings in 1907, the Surf Life Saving (SLS) movement has saved over 615,000 lives on Australian beaches but SLS can’t survive alone and relies heavily on the support of the community.
Former Noiseworks member and now solo artist Steve Balbi said he was proud to be part of the campaign and said it was likely that the track would be reinvigorated with SLS’s support like most iconic tracks. “It’s an iconic song for an iconic movement,” Mr Balbi said.
The new campaign demonstrates the breadth of Surf Life Saving services which include coastline patrols, education and training, search and rescue services, and on-water surveillance.
The campaign will take the form of community service announcements on tv and in print, supported by most major media organisations.
Check out the campaign:
Fri 6 Dec 2013