Summer’s Next Big Wave Comes to Fox Sports
In what is the biggest television deal in the history of Surf Life Saving, Fox Sports will launch the Summer of Surf on Saturday night November 29.
The series will feature a variety of state and national events, kicking off with the 2014 Coolangatta Gold. The Summer of Surf will be broadcast on Fox Sports over 23 weeks in a landmark agreement that will reinvigorate the sport.
Produced by the Castle Media team who covered the NSW Surf Life Saving Championships for the last two years for Fox Sports, the series won't just be focussing on the elite level competitors.
“The concept for the Summer of Surf began long ago when we identified the need for the sport to go back to its grass roots”, Castle Media Managing Director and concept developer John Palmer said. “Surf Life Saving is built on great people who share a desire to be part of a movement that literally changes lives. No other sport can genuinely state that they are a collection of heroes. The competitors in the Summer of Surf save lives as a matter of fact. Their athleticism and achievements will make great television."
Each two-hour episode of the Summer of Surf will include the world’s best athletes in all aspects of Surf Sports.
“I don’t think I have ever been prouder to be associated with a sporting organisation than I have been over the last 10 years with Surf Life Saving”, Palmer added. “These athletes are humble, extremely fit and the perfect role models for people of all ages. They should be a marketing dream and it’s truly exciting to see so many people come together with a common vision to bring back to television one of Australia’s most respected sports."
The Summer of Surf series will cover some of Australia’s largest surf sport events, from major surf carnivals, to state and national titles. As part of the new broadcast agreement, for the first time the Coolangatta Gold and the Australian Surf Life Saving Championships will be distributed around the globe to a potential audience of more than one hundred million viewers across the USA, Asia and Europe.
SLSNSW Surf Sports Manager Shane Knight says the agreement is great news and hopes it will raise the profile of NSW athletes. "With almost half the events on the schedule being run in NSW, it's a fantastic opportunity to gain exposure for athletes and clubs who work so hard to grow the sport away from the limelight."
John Palmer agrees. “When the series was first discussed, we were very conscious that we wanted to reward the people within the sport that have worked so tirelessly over so many years to build pathways for young people to be involved. From surf clubs to event administrators and especially all of the athletes who train so hard and compete not for money or fame, but because they absolutely love the way of life, that has always been the motivating factor.
“At the end of the day when a child and their parents are choosing a sport, we want them to immediately think of Surf Sports as a healthy, fun and exciting option. The Summer of Surf Series will reflect those values and promote the ideals of Surf Life Saving, the skill and the athleticism of the competitors and the opportunities that come with being part of such a great community. In addition, we want them to remember the stars that they see on television each week are the same heroes that will be protecting them at the beach on the weekend, and you can’t have it any better than that.”
Summer of Surf Event Schedule
- Coolangatta Gold (November 1 & 2)
- Ocean Assault - Alexandra Headland, QLD (November 15 & 16)
- Coffs Craft Carnival, NSW (November 29)
- Thirroul, NSW (December 6)
- Maroochydore, QLD (December 14)
- Jim Wall Ironman, Torquay, VIC (January 9)
- Fairhaven, VIC (January 11)
- Australian Interstate Championships, NSW (January 23)
- Manly, NSW (January 24)
- Freshwater, NSW (January 25)
- Ocean Assault - Gold Coast (February 7 & 8)
- Newport, NSW (February 28 and March 1)
- NSW Championships, Umina, NSW (March 14 & 15)
- QLD Championships, Maroochydore, QLD (March 28 & 29)
- Australian Championships, North Kirra, QLD (April 13 – 19)
Screening times on Fox Sports TBA
Join the conversation
- Summer of Surf website
- Twitter: @Summer_ofsurf
- Facebook: www.facebook.com/summerofsurf.tv
- Instagram: @summer_ofsurf
What is Summer of Surf and Schedule
Fri 31 Oct 2014