Marketing is a tool that will help your club to communicate effectively with the community and with its members. You may want to drive membership or increase fundraising, or you may want to promote an event or attract a new local sponsor. More information about how to market effectively can be found in Club Guide, or through the services and toolkits below.

The SLSNSW Brand Centre is a new online platform enabling clubs and branches to create customisable recruitment and promotional resources. Professionally designed resources can be customised with club logos, images and contact details which can be downloaded, printed at home or printed professionally. If you’re interested to take a look, contact a member of your Club or Branch Executive or reach out to a member of the Membership Team.

SLSNSW branded promotional trailers are available for use by clubs within NSW. These trailers house a number of resources which can be used to create interactive displays at community and other events throughout the year. The trailers can be booked via the Membership Team.

Before getting started with social media, please ensure all moderators of your accounts are familiar with SLSA Policy 6.20 – Social Media.

Many Surf Life Saving Clubs are increasingly using social media as a means of providing information to their members and the local community. A key advantage of social media is that it allows virtual real-time communication with your membership and is particularly helpful in engaging with younger members who have demonstrated a preference for this style of communication.

These are the four social media platforms that are frequently used by surf clubs as they are all relatively easy to set up, maintain and, most importantly, are free of charge.

Facebook can be used to set up a club page, post news items, pictures, create groups and connect with other individuals and businesses. Share posts promoting rescues carried out by your surf lifesavers, highlight the contributions of your members, promote membership opportunities, share beach safety tips or post content about your sponsors.

Visit Facebook Blueprint for access to free online courses for Facebook and Instagram or visit the Facebook Help Centre for further information.

Instagram allows you to take, edit and publish visual content for your followers. Instagram Stories and Reels allow short videos to be posted and can provide a behind the scenes look at your surf club.
Visit the Instagram Help Centre to learn more about getting started or click here to learn more about Instagrams lastest feature, Reels.

Twitter can be used by surf clubs to send short updates or news to members, promote membership or Nipper opportunities or to connect with and promote your sponsors.
Visit the Twitter Help Centre to learn more about getting started.

YouTube is an online video sharing platform. Clubs can create their own YouTube channel to upload their own video content or watch, share, like, comment on and subscribe to other channels, such as Surf Life Saving Australia or Surf Life Saving NSW where we share education resources, season and event highlights, rescue stories and much more.

Visit the YouTube Creator Academy for free online courses or access the YouTube Help Centre for further information.


When managing your Surf Life Saving Club’s social media accounts there are a few guidelines you should follow:

  • Ensure all account moderators are familiar with the SLSA Social Media Policy.
  • Limit the number of moderators on your accounts. As a general rule, the fewer moderators the better as it allows consistent messaging/design to be applied. An ideal number would be no more than three club members who may sit on the club management team or have volunteered for the role.
  • Review social media sites terms and conditions. Online security is something all users of social media need to be constantly aware of. Most social media sites update their terms and conditions fairly regularly, and it is important moderators are aware of any updates and changes.
  • Take measures to ensure account security such as regularly changing passwords. Immediately change your club social media account passwords if you become aware of someone posting to or from your social media platforms who is not an approved moderator.
  • Club social media pages should be used for approved content only. Content published on social media should not bring the club or Surf Life Saving into disrepute. Disputes between clubs/individuals should not to be aired on these platforms.


  • Create a realistic social media schedule to improve your engagement and audience retention, e.g. commit to two or three posts per week.
  • Follow other clubs, branches, state and national social media accounts for inspiration and guidance. It’s a great way to find content that might be relevant for your members or community that you can easily share.
  • Take advantage of free apps that allow you to create free image or video templates, e.g. Mojo for Instagram.

Additional Resources

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