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For many clubs, sponsorship is fundamental and can be the financial backbone of the club. Sponsorship is a mutually beneficial business relationship between two parties, the business (sponsor) and the club (sponsored).

Sponsorship may be in the form of cash, donated goods and services or access to the resources or staff of the sponsor. It must be remembered that a sponsorship differs from a donation. A gift of money with no material benefit to the donor is a donation. A sponsorship is not a donation. A sponsor receives something of value in return for the sponsorship and if registered for GST will have to pay GST on the sponsorship. In return for sponsorship clubs may provide advertising opportunities, signage, naming rights or some other type of benefit of value. Clubs should establish the value and worth of these opportunities before marketing available proposals to potential supporting organisations.

Given the complexity of sponsorships, SLSNSW has produced a guide to assist clubs and branches. The Sponsorship Guide for New South Wales Surf Life Saving Clubs can be accessed from the SLSNSW website. The guide addresses in easy to follow steps the following key considerations:

  • What is sponsorship
  • What are the advantages and disadvantages of offering sponsorship
  • What is your sponsorship offer and value
  • How you sell sponsorship
  • How to write a sponsorship proposal
  • How to retain and grow your sponsorships
  • How to evaluate your sponsorship

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